I'm still scratching my head too.
Looks like you are paying for it all IMO, $1200 will buy you the gun,shirt,knife,light, and hat.
Hell cut the light out of the deal and buy the gun shown and an AR for that price.
Ya about this next part...I don't even know what to say.
Front Sight Firearms Training Institute " The VALUE of an All-Inclusive Diamond Lifetime Membership is OFF THE CHARTS! With over 50 courses to attend PLUS any courses we create in the future your value exceeds $75,000! The Four Day Birthday Party for 40 of your guests adds another $80,000 in value for a total of $155,000. And of course the value of a limited edition Front Sight Rolex Watch as a gift for your participation and support of Front Sight at the highest levels is quite frankly... priceless! So What's it Going to Cost YOU to Become an All-Inclusive Diamond Lifetime Member? Front Sight Diamond Lifetime Membership is a single payment of $99,800"