^^^^Look at how much Wendy's has been in the news - Free advertising.
nuff said...
Culver's | Welcome to Delicious
Culver’s® is a family-favorite restaurant known for their local ButterBurgers, Fresh Frozen Custard & Wisconsin Cheese Curds. Get to your nearest Culver's location today!www.culvers.com
TL;DRBut they WILL instead use flex pricing to lower costs during slower times to boost business.
Typical marketing ploy like somebody said upthread. Promise the worst then when you appear to back down people see the not as bad thing almost like its good.
"WE ARE GOING TO BAN ALL GUNS!"
"NOOOO!!!!! YOU CANT BAN ALL GUNS!"
"On second though we are not going to ban all guns. Just a couple."
"Well in that case, its not so bad I guess. Could be worse. At least its not ALL guns. "
Although WRTV's article was idiotic. Headline "Wendys not doing surge pricing"
In the footer are a list of other stories from the Scripps newswire. One of the headlines?
"Wendy's is going to implement surge pricing."
LOLWUT?
Anymore its only bad reporting if it doesn't generate clicks or forum threads!Is this Wendy's walking it back or bad reporting to begin with? I could buy either...or both.
Wendy's addresses 'dynamic pricing' comments, says it won't raise menu prices
Wendy's is pushing back on menu price changes after announcing it would invest in menu boards that could have the ability to introduce dynamic or surge pricing.abcnews.go.com