But... which items are most profitable? Even at GM's prices, I'll bet they have a smaller markup on guns than on the North Face stuff. And, the clothing is at the front of the store, so you have to walk past it to get to the hunting/fishing/firearms stuff. To me, the layout says that North Face is where the profit is.
Aside from the occasional sale item, I only visit GM for browsing or when I absolutely need something at night or on Sunday.
and THAT is what matters. I'm sure someone somewhere got paid a lot of $$ to find out what the average North Face buyer likes and doesn't like and the mounts were probably on that list of don't likes. So they go. I like the direction the store in Castleton is going as far as the gun area, though I still wish it was set up so you could look at the long guns without needing an associate to get one down for you. I had a hard time seeing the caliber on some of the rifles I wanted to look at.
